-CEO Kevin Nater

Briggo is the leader in “Connected Coffee” and we are excited to announce our official sponsorship of SXSW 2018. The Briggo team will be bringing our latest generation robotic Coffee Haus to both the SXSW Trade Show and SouthBites Trailer Park this March.



Throughout the duration of SXSW (March 9–17, 2018), the Briggo Coffee Haus will be open for business beginning 11:00 a.m. through midnight each day at the SouthBites Trailer Park, located in the heart of SXSW between the Austin Convention Center and the popular Rainey Street District. We encourage SX-goers to fuel up with the robotic barista in Briggo’s exclusive SouthBites tent. Our fully-automated Coffee Haus offers 9 hot and 3 iced fully-customizable drinks including espresso, latte, cappuccino, chai, and more. This event is open to the public and we look forward to seeing you there!

This Coffee Haus at the SouthBites Trailer Park marks a special activation for Briggo as it will be the second opportunity for local residents and visitors alike to experience Briggo firsthand outside of their corporate locations including Dell HQ. The Briggo Coffee Haus located inside Moojo (2322 Guadalupe Street), a UT-favorite for cookies, ice cream and special desserts, opened earlier this January and operates daily from 7:00 a.m. to midnight

Briggo will also operate a second Coffee Haus inside the Austin Convention Center as part of the official SXSW Trade Show Sunday, March 11 through Wednesday, March 14, running daily from 10:00 a.m. to 6:00 p.m. The Trade Show booth will offer festival-goers a unique opportunity to not only experience Briggo firsthand, but also to take a more in-depth look at the innovation behind the Coffee Haus. This includes an “Under the Hood” daily 30-minute demo of the robotics and precision behind the Connected Coffee, along with various conversations featuring the Briggo founders and their coffee expert, industry veteran Scott McMartin. Unlike the SouthBites Trailer Park activation, this Trade Show event is only open to festival badge-holders as it is located within the Austin Convention Center.


“Our team could not be more excited to finally participate in one of the greatest tech, consumer, and entertainment festivals in the world. With SXSW in our own backyard, we couldn’t think of a more ideal time and place to showcase the latest generation of our fully-automated Coffee Haus, which will soon be operating in several more markets by the end of 2018,” says CEO Kevin Nater. “We can’t wait to unveil the power and promise of Connected Coffee to festival-goers from across Texas and the globe, ultimately installing these Coffee Hauses in permanent locations after SXSW.”

Briggo empowers people to create their perfect cups of coffee. Our Connected Coffee experience leverages our whole-bean Latin American blend, fresh dairy, and gourmet syrups to deliver quality, consistency, and control through the mobile app and robotic Coffee Haus. We plan to quickly launch a network of Coffee Hauses into new verticals, such as universities, airports, hospitals, office buildings, and other locations in Austin, across Texas and beyond where consumers demand quality, consistency, and mobility. The new Moojo installation marks the first retail location open to the public outside of SXSW.

Connect with Briggo